17 Best Email Marketing Software, Services, Tool & Platforms (2022)

It’s no secret that email marketing is one of the most effective digital marketing channels available today. In fact, a recent study by The Direct Marketing Association found that email marketing generates an ROI of 3800%! That’s more than four times the average return on investment for other digital channels! If you’re looking for the best email marketing services and platforms, look no further. We’ve compiled a list of 15+ companies that will help you achieve your desired results.

We’ll go over pricing, features, and pros/cons to help you decide which platform is right for you. Keep in mind that the best email marketing service for one business might not be the best for another – it all depends on your needs and budget.

So without any further delay, let’s find the best email marketing software in 2022 for your business 🙂

Email Marketing Software

The mass media program makes the process of sending mass messages easy and less time-consuming for businesses. These systems allow marketers to create email campaigns, analyze emails, and measure user engagement. There are 17 services and tools in this guide – offering both free and paid plans – so choose the email marketing service that best suits your needs.

Why you need Email Marketing

There are many reasons why a company requires email marketing services. First, companies need email marketing software to connect with multiple potential customers and executives at once.

With so many options available, a message can be easily drawn to reach customers and create a comprehensive email list with these tools. All you have to do is enter your email address and leave the rest on these platforms. This software allows you to add new features, such as the ability to schedule your email campaign months in advance.

Just set the time and dates when they are due to be sent, and Relax and Relax. If your ROI is high, you shouldn’t make the mistake of ignoring this highly effective marketing method, even if you have a limited budget. There are many free email marketing services available with a variety of features to help you create an effective outbound email marketing campaign.

Read the full guide to understand what each software offers and how you can use them to deliver results for your business.

Top 17 Email Marketing Services

1. ActiveCampaign – Best Overall

2. Constant Contact – Best for Small Businesses

3. GetResponse – Best for Bloggers

4. SendinBlue – Best Budget Option

5. Hubspot – Best All-in-One Option

6. Sender

7. ReachMail

8. MailerLite

9. Campaigner

10. MailJet

11. Campaign Monitor

12. Omnisend

13. Vertical Response

14. Mailchimp

15. Automizy

16. Outreach Plus

17. SendGrid

I have looked at each of these platforms in more detail below.

I present the main features, price, advantages and possible disadvantages that you should consider. Let’s start.

ActiveCampaign (Best Overall)

• Price starts at $11 per month

• Segment based on user behavior

• Advanced customization

• Integration with over 250 applications

• Get a 14-day free trial

ActiveCampaign is a sales CRM with email marketing services. With ActiveCampaign, you can run split tests, submit dynamic content, and segment your subscribers for enhanced personalization.

You can easily run all of these campaign types with the ActiveCampaign email marketing program.

I like ActiveCampaign because their email creator simplifies complex and personal messages. You can add customizations and unforeseen situations to almost any element of your message.

ActiveCampaign integrates with over 250 applications including Shopify, WooCommerce, Facebook, Zapier, Unbounce, Stripe and PayPal.

You can create campaigns and improve your customer base with geo-tracking, site activity tracking, custom data, and linking. ActiveCampaign also sends you reports on which content generates the most conversions and revenue.

Key Features :

• 125+ Email Templates

• 800+ Integrations

• Landing page

• SMS messaging

• Custom reports

• Web customization

• CRM

• Divided shares and A / B testing

• Predictive content

• Predictive sending

• Goal monitoring and attribution

Here is a brief overview of the price points associated with the plans based on the number of subscribers:

ActiveCampaign plans:

Lite – Starting from$11/month

• Unlimited Email Sending

• Drag & Drop Email Builder

• 125+ Email Templates

• Send Newsletters

• Subscription Forms

• Segmentation

• Site and Event Tracking

• Campaign and Automation Reporting

Plus – Starting from$49/month

Everything in Lite, plus:

• Landing Pages

• 50+ Landing Page Templates

• Facebook Custom Audiences

• Contact Scoring

• SMS Marketing

• Automations Map

• Conditional Content

• Advanced Performance Reporting

• Custom Branded Forms and Landing Pages

Professional – Starting from$149/month

Everything in Plus, plus:

• Website Personalization

• Predictive Sending

• Predictive Content

• Marketing Attribution

• Split Automations

• Attribution Reporting

• Site Messages

ActiveCampaign also offers enterprise-level plans. Just contact his team to get a custom quote if you have a large list of contacts.

If you currently use another CRM or email marketing software, ActiveCampaign will give you a free transfer from any platform. You can take advantage of a 14-day free trial and save about 20% per month if you sign up for an annual billing instead of a month.

Like

• Drag and drop the editor

• Automation builder  makes building automation easy,

• 500 Automation Templates

• Comes with a built-in CRM system

• It works with 800+ integrations

• Fast and convenient customer support

• Very little initial knowledge is required

• Easy to send a series of bulk emails

Dislike

Use of tags can be confusing initially

Best for

For the vast majority of small businesses looking for a great email marketing tool that’s easy to use and affordable,  ActiveCampaign is arguably the best for power, convenience, and ease of use.

Start Your 14-Day Free Trial Now >>

Constant Contact (Best for Small Businesses)

• Price starts at $9.99 per month

• Drag and drop email Builder

• 100+ mobile-friendly templates

• Simple Automation features

• Get a 60-day free trial

Constant Contact is the industry’s leading email marketing service provider. For over 20 years, this software has been the most popular choice for both small business owners and large businesses.

Creating new email campaigns with a standard connection is easy. Choose from just over 100 of their pre-built and mobile-optimized models. Then edit your message with the easy-to-use drag-and-drop app.

Adding text, images, video, coupons, surveys, and events to any message is simple and straightforward.

With Quick Connect, you can track the results of your campaigns in real-time. You’ll see everything from open bids to clickthrough rates, as well as data for each individual subscriber.

Automation is the main advantage of continuous contact. You can trigger greeting messages for new subscribers and set up drop-in campaigns based on their activity.

A continuous connection is easy to integrate with the operating systems you use, such as Salesforce, Shopify, Eventbrite, WordPress, QuickBooks, Gmail, and more.

Key Features:

• Amazingly automated drip campaigns

• Effective email templates

• Excellent range of marketing automation tools

• Receptive email projects

• Drag and drop the editor

• Smart e-commerce tools

• Integration in social media marketing

• Contact management

• Tracking and reporting

• Donation support

• Registration forms, surveys and polls

Pricing for Constant Contact email software is straightforward. There are two plans to choose from; Core and Plus.

Like most email marketing platforms, the rate is based on the number of subscribers to your list.

Constant Contact Plans:

Core – Starting from $9.99/month

• Customer list growth tools (website sign-up forms, Facebook ads)

• 300+ email templates

• Store, organize and view contacts

• Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once

• Real-time reporting (list growth, views, clicks)

• Award-winning live phone and chat support

Plus – Starting from $45/month

Everything in Core, plus:

• Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting)

• Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary)

• Auto-generated segments (most, somewhat, least engaged)

• Conversion and sales reporting

• Personalized kickoff call

  

Like

• Brilliant for automatic email marketing

• It works with a lot of integrations like Shopify and WooCommerce

• Support for various registration and survey forms

• Drag-and-drop editing for ease of use

• Lots of contact management

Dislike

• Customer support limitations

• Only one month free

Best for

Constant Contact is likely to target companies that want to automate their campaigns as much as possible and take advantage of email marketing triggers. The triggering and automation tools in this software are some of the best on the market and are very easy to understand and use.

Start Your 60-Day Free Trial Now (Highest in the segment) >>

GetResponse (Best for Bloggers)

• Starting at $ 15 per month

• Automated Hoppers

• Over 200 Email Templates

• 24/7 Live Chat Support

• Get a 30-Day Free Trial

GetResponse is little more than a standard email marketing service. It is a more all-in-one solution that specializes in Automation.

In addition to traditional email campaigns, GetResponse can help you build high-quality Landing pages to lead.

The platform has a really great feature called Autofunnel. This tool can be used to create sales hoppers for sales events, leads, webinars, and more. It is fully automated and very easy to use.

Channels include email, Landing pages, exit windows, marketing Automation, Facebook ads, and eCommerce integration. It all depends on your goals and how you want to set it. But GetResponse provides all the tools you need to grow your Subscriber list and earn those contacts.

When a user comes to your channel, GetResponse automates everything. It’s the perfect way to guide customers through the conversion process through multiple digital touchpoints.

Key Features :

• Automate emails and trigger-based emails

• Emails with individual transactions

• Support for analysis and reporting

• Excellent e-commerce features

• Landing pages and registration forms

• Sales funnel support

• Webinar hosting

• Complete custom templates

• The range of account management options

Now, Let’s take a closer look at GetResponse’s plans and pricing.

GetResponse Plans:

Basic – from $ 15 per month

• Automatic bridge

• Unlimited Landing page

• 1 sale funnel

• Unlimited lead funnel

• Sell e-products

Plus – starting at $ 49 a month

• Automation Builder with five workflows

• 5 sales Hoppers

• The ability of contact points

• Webinars with up to 100 participants

• CRM software

Professional – Starting at $ 99 per month

• Automation Builder with Unlimited Workflow

• Paid webinars with up to 300 participants

• Unlimited sales funnel

• Unlimited webinar funnel

Enterprise – Starting at $ 1,199 per month

• Transactional emails

• Dedicated IP

• Webinars with up to 500 participants

• Email campaign consulting services

• Dedicated account manager

These prices are all based on 1,000 subscribers. The price goes up as your list grows. As you can see, even the entry-level plan offered by GetRetresponse has advanced features such as autoresponders, lead hoppers and sales channels.

All plans include 220 email templates, 180 Landing page templates, 700 form templates, 40 automated channel templates, 150 integration and 24/7 live chat support.

But to get the most out of this software, I recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to other services seen. However, the plan contains much more.

Instead of just getting email programs, you benefit from building automated lead hoppers, landing pages, webinars, and many other advanced features that aren’t just included with other providers.

GetResponse offers discounts on annual and 24-month contracts if you pay in advance. At least you can try GetResponse for free for 30 days.

Like

• Automate emails and trigger-based emails

• Emails with individual transactions

• Support for analysis and reporting

• Excellent e-commerce features

• Landing pages and registration forms

• Sales funnel support

• Webinar hosting

• Complete custom templates

• The range of account management options

Dislike

• Comprehensive feature set

• Excellent for sales channels and e-commerce

• Good reporting and analysis

• Decent range of templates

• Lots of account management options

• Easy to use

Best for

GetResponse is likely to be a good choice for you if you are looking for a complete marketing and relationship building service. You can access account management and segmentation features in this service, as well as advanced automation options. The functionality of the webinar is excellent and you will get an amazing conversion funnel solution.

Start Your 30-Day Free Trial Now >>

SendinBlue (Best Budget Option)

Starting at $0 per month

Automated Hoppers

Over 200 Email Templates

24/7 Live Chat Support

Get a 30-Day Free Trial

It is an intuitive and powerful email marketing software originally built to send event-based emails. But now it offers both email and text messaging in one unique email platform.

SendInBlue has an easy-to-use interface for plans that are affordable for businesses with limited budgets.

Through this platform, you can create beautiful email templates and build meaningful relationships with your customers.

For those who require brand-centric and creative email templates, the service is well-suited for most mass mailing companies.

All templates are responsive, so you can easily preview templates in any display format.

Key Features :

• Customizable email templates

• SMS marketing

• Live chat and CRM support

• Registration forms and landing pages

• Campaign tracking and analysis

• WordPress plugins

• Lots of integrations

• Pull and secure the manufacturer

SendinBlue Plans:

Free – $0/month

• Unlimited contacts

• Up to 300 emails per day

• Chat (1 user) 

Lite – Starting from $25/month

• No daily sending limit

• Email support

• Lite+ add-on: A/B testing

• Remove Sendinblue logo

• Advanced statistics 

Premium – Starting from $65/month

Everything in Premium, plus:

• Marketing Automation

• Facebook ads

• Landing pages

• Multi-user access

• Telephone Support 

Enterprise – Contact them for prices

Everything in Premium, plus:

• Custom volume of emails

• Priority sending

• 20+ landing pages

• Access for 10+ users

• SSO (SAML)

• Customer success manager

• Priority support

  

Like

• Excellent low cost plans with free level

• Excellent email marketing automation

• SMS marketing tool included

• Excellent delivery

• Landing page editor and form builder

Dislike

Limited free plan

Not most integrations

Best for

If you are looking for a sophisticated low-budget email marketing tool, Sendinblue may be perfect for you. There are many ways to personalize your emails and send more personalized content to your customers. In addition, you can get involved in SMS marketing. Although the free plan is very basic, it is a good way to get an overview of the features that you can access before upgrading.

Start Your 30-Day Free Trial Now >>

HubSpot (More than an Email marketing software)

Price starts from $45/month

Drag and drop email Builder

Hundreds of mobile-friendly templates

More than an email marketing software

Best in class performance

Get a 14-Day Free Trial

HubSpot is not always the first name that companies think of when it comes to choosing cheap email marketing tools. Although there are expensive packages available from HubSpot, there are also free options available if you know where to look. HubSpot is best known for its marketing automation platform, which recently introduced new free email marketing tools.

 If you send thank-you emails from purchases or promote current campaigns, you can get more with the free HubSpot email marketing tool. One of the best things about this tool is how easy it is to use. You get a drag-and-drop visual editor, lots of ready-to-explore templates, and you can even unlock the free CRM system to support customers.

 Another good thing about HubSpot is how easy it is to keep track of all your campaigns, contacts, and customers, so you don’t have to worry about tracking different tools.

Key Features :

1.  Free CRM access

2. Drag and drop the visual editor

3. Lots of professional templates

4. Free service

5. Options available for social networking and customer service

6. Integration options

7. Very easy to use

8. Good for customer tracking

HubSpot’s Plans:

Starter – Starting from $45/month

• Forms

• Email marketing software

• Landing pages

• Live chat

Professional – starting from $800/month

• Omni-channel marketing automation

• ABM tools and automation

• Dynamic personalization

• Multi-language content

• Social media

• Video hosting & management

• Contact and company scoring

Enterprise – Starting from $3200/month

• Single sign-on

• Partitioning

• Hierarchical teams

• Permission sets

• Field-level permissions

• Email send frequency cap

Like

• Excellent range of free features

• CRM customer service support

• Customer service, sales and other available marketing tools

• Easy to use for beginners

• A wide range of templates

Dislike

• It can get expensive very quickly

Best for

If you are looking for a cheap email marketing tool that has the potential to scale quickly with your business, HubSpot might be a good choice. Although paid plans can be quite expensive, they offer decent value when you consider all the features and functionality you get.

Start Your 14-Day Free Trial Now >>

Sender

Sender an all-in-one email marketing service provider that offer all the necessary features to grow your business and reach your audience.

Sender empowers you to quickly and easily keep in touch with your customers and grow your business while spending much less while offering the one most advanced tools in the business.

Creating sophisticated automated workflows to get in touch with your subscribers at the perfect moment to save time and increase your revenue.

The platform is ready to help automate your follow-ups, reminders, and responses to perform email subscribers segmentation via different behaviors and details. Free integrations with the world’s most popular E-Commerce platforms.

Sender provides premium features even for free users, thereby it’s an excellent platform for small businesses. Further, for more established companies sender is offering perfect deliverability, advanced email marketing platform.

Key Features:

• User-friendly Drag & Drop Email Builder

• Automated workflows

• High delivery volume

• Advanced subscribers management

• Ready-to-use models

• Automated workflows

• Order forms

• Live reports

• Personalization

• Integrations with e-Commerce platforms

• HTML editor

• API integrations

• Complies with GDPR requirements

Pricing :

1. Free – Free forever for up to 2500 subscribers

2. Standard – Starting from $12.50/month for 5k subscribers

Visit the Sender for more information >>

ReachMail

ReachMail offers all-in-one email marketing services with state-of-the-art customer support and an excellent delivery rate.

A drag-and-drop email editor and easy-to-use templates help you create beautiful emails. The tool allows users to import existing lists from other solutions, making organizing and segmentation an easy task.

Bulk marketing services now make it easier to send emails to hundreds and thousands of contacts.

The ideal ReachMail users are small businesses and growing businesses. While not a one-size-fits-all solution, it is designed to help businesses of all sizes with specialized solutions.

Key Features:

• Email Builder

• Registration forms

• Questionnaires

• Auto-response

• List management

• Social media integration

• Email Marketing Automation

• Spammer

• EasySMTP

• Commitment monitoring

Pricing:

1. Free – Free for up to 2500 Subscribers

2. Basic – Starting from $9/month for up to 5k subscribers

Visit the ReachMail for more information >>

MailerLite

MailerLite is an email marketing service designed with a robust solution and powerful automation. It comes with an intuitive interface, an exclusive HTML editor and drag-and-drop editor.

All the features of this software make email marketing Automation simple and straightforward. Everything professional email marketers want in software is here. Users can also create web forms and pop-ups, and subscribe to buttons, landing pages, and embedded forms.

The ideal users of MailerLite are small businesses that operate easily their businesses using email marketing services.

Key Features:

• Rich Text Editor

• Drag and drop editor

• Built-in photo editing function

• Newsletter design templates

• Custom HTML editor

• Subscriber management

• Landing pages

• Embeddable online forms

• Campaign reports

• Email Marketing Automation

Pricing:

1. Free – Free for up to 1k subscribers

2. Growing Business – Starting for $9/month for up to 1k subscribers

Visit the MailerLite for more information >>

Campaigner

Campaigner is a highly designed email marketing software that helps companies improve and strengthen customer relationships, thus increasing sales.

The platform offers a wide range of email marketing tools that can help your business optimize your efforts when using computers, laptops, tablets, or mobile devices.

A robust Automation solution for email marketing creates dynamic campaigns and develops an automated customer journey. Because cloud-based is astronomical customer support, users can access it anytime, anywhere.

Ideal Campaigner users are small and medium-sized businesses looking for highly deliverable volume and personalized email marketing campaigns.

Key Features:

• Advanced reporting

• Email Templates

• Suppression lists

• Exclusion lists

• Social sharing

• A / B split testing

• Email workflows

• Auto-response

• Dynamic RSS campaigns

• Email integration

Pricing:

1. Starter – Starting from $59/month for up to 5k subscribers

2. Essential – Starting from $179/month for up to 25k subscribers

Visit the Campaigner for more information >>

MailJet

MailJet provides the most responsive email automation with an intuitive drag-and-drop editor. Real-time Collaboration and in-app commenting are also the best features of this software.

The tools can send personal and event messages that users can track using real-time tracking features. Transactional emails can also be sent with CURL or with this tool.

Ideal MailJet users are small and medium-sized businesses that want to reach a wider audience.

Key Features:

• Real-time email tracking

• Delivery and Analytics Dashboard

• Delivery Optimization

• division

• Email Automation

• The template gallery allows you to customize your emails

• Advanced statistics

• Real-time event email tracking

• / B testing

• Campaign comparison

Pricing:

1. Free – Free for up to 6000 emails/month

2. Essential – Starting from $15/month for up to 15000 subscribers

Visit the Mailjet for more information >>

Campaign Monitor

It’s a simple tool that allows companies to design their own personal messages for customers. Users can also optimize their email campaigns with advanced analysis and detailed reports provided by Campaign Monitor.

The Campaign Monitor is a trusted channel for companies to increase their engagement with their subscribers and improve conversions.

The software provides an email builder through which you can create custom emails. Management tools help organizations build segmented lists.

The service ensures that the right message is sent to the right customer. The company can also monitor the efficiency of its operations with the help of optimization tools.

It shows who is reading the email, who shared it, and what readers are saying about it.

Key Features:

• Model designer

• Content customization

• A / B testing

• Social sharing options

• Segmentation and customization tools

• Mobile responsive models

Pricing:

1. Basic – Starting from $9/month for up to 2500 subscribers

2. Unlimited – Starting from $29/month for unlimited subscribers

Visit the Campaign Monitor for more information >>

Omnisend

It is fast becoming the leading marketing platform for e-commerce companies. It helps websites manage their marketing processes through multiple channels.

Omnisend also offers automated emails, push notifications, and most importantly, integrations with Google Ads and Facebook Messenger.

The marketing environment is considered ideal for e-commerce companies. Omnisend has creative email templates designed to reduce customers ’chances of giving up their shopping cart.

It also offers virtual scratch cards and birthday discounts to attract customers. The service not only demonstrates the success of your email marketing campaigns but also suggests ways to improve their effectiveness.

Key Features:

• Drag and drop the visual composer

• Easy to use content editor

• Campaign Enhancer

• Newsletter templates

• Automated workflow

• Personal customer experience

• Wheel of fortune

• Custom landing pages

Pricing:

1. Free – Free for up to 250 subscribers

2. Standard – Starting from $16/month for up to 500 subscribers

Visit Omnisend for more information >>

Vertical Response

The platform helps Vertical Businesses stay connected to their customers with VerticalResponse email marketing tools.

It allows them to send professional emails such as newsletters, offers, offers and invitations without the need for design or coding skills.

You can choose from a variety of mobile-responsive email templates or build them from scratch using an email program.

With autoresponders, you can ensure a pleasant experience for your email subscribers with little or no effort.

VerticalResponse also offers the ability to build landing pages, surveys, and social posts that you can create quickly. You can seamlessly integrate VerticalResponse across multiple sales platforms to take better advantage of customer data.

Key Features:

• Live customer support

• Unlimited emails

• Automated tracking emails

• Pop-ups

• newsletters

• Customized analytics reports

• Dedicated account connection

Pricing:

1. Basic – Starting from $11 / month

2. Pro – Starting from $16/month

Visit Vertical Response website for more information >>

Mailchimp

MailChimp is another popular email marketing service provider. It is aimed at startups because it is flexible, affordable and can grow with your business.

Many people choose MailChimp because they can get started for free. You will not be charged if there are less than 2,000 subscribers on your list.

As a new business, it’s nice to know that you can use their email marketing service without paying a monthly fee early. This will give you time to grow your list and get the most out of it before you have to pay.

When you reach 2,000 subscribers, your business should be in a position to afford the additional costs.

Key Features:

• Over 300 application integrations

•  24/7 customer support

• Powerful Automation tools

• Design with Drag-n-Drop Email Editor (no coding required)

• 14-day free trial

• Easy to use

Pricing:

1. Free – Free for up to 10000 emails/month

2. Essentials – Start from $11/month for 500 subscribers

Visit Mailchimp website for more information >>

Automizy

This email automation software is designed to help marketers achieve high open prices. Small and medium-sized businesses use email marketing service providers to create and convert leads into customers.

Its drag-and-drop automation lets you create smart email campaigns. Analytics lets you adjust your email marketing campaigns for better results.

Unlike competing environments, Automizy’s user-friendly interface makes it easy for businesses to manage multiple functions simultaneously.

The A/B testing feature allows you to enter up to four subject lines, which are then algorithmically selected for better engagement.

Key Features:

• Builder of visual automation

• Drag and drop the email editor

• Drop campaigns

• Thematic recommendations

• Customizing the transmission time

• Website tracking

• Auto-response

• List and contact management

Pricing:

1. $ 9 / month for 200 contacts

2. $ 18 / month for 500 contacts

3. $ 29 / month for 1000 contacts

4. $ 49 / month for 3,000 contacts

5. $ 69 / month for 5,000 contacts

6. $ 99 / month for 8,000 contacts

7. $ 119 / month for 10,000 contacts

Visit Automizy website for more information >>

Outreach Plus

It is a powerful email marketing service developed for brands and agencies to generate more referrals. It allows companies to set up campaigns that attract prospects and achieve a faster response rate.

The Outreach Plus model has advanced customization and automation features that do not require manual intervention. It also makes it easy to track customer interactions and get multiple team members involved when needed.

Key Features:

• Simple customization

• 4-Step Campaign Wizard for launching quick campaigns

• Intelligent automation platform

• 360-degree view of the views

• Increased traffic through link building

Pricing:

1. Free – free for up to 100 emails

2. Solo – Starting from $18/month

3. Multi-user – $38/month

4. Agency – $79/month

Visit the Outreach Plus website for more information >>

SendGrid

SendGrid is a cloud-based platform designed to provide mass mailing marketing services. It can deliver up to 18 million emails per month. The platform provides best in class email marketing service with user-friendly tools and features that provide unparalleled delivery, reliability and scalability in email management.

It can also manage all types of emails from friend requests to email newsletter sign-in confirmation. Open-Rate reporting and link tracking are also provided. SendGrid strives to eliminate the complexities of email marketing services.

This email marketing service provider is for e-Commerce and small and medium-sized businesses, including traditional stores.

Key Features:

• SMTP service

• Open and click Tracking

• Email template engine

• Spam filter testing

• Cancel tracking

• marketing Automation

• Subscriber management

• Reports and Reputation monitoring

• 24/7 support via phone and chat

• Feedback loop

Pricing:

1. Free – Free forever for up to 100 emails/day

2. Essentials – Starting from $14.95/month for up to 50k subscribers

Visit the Sendgrid website for more information >>

How to choose the right email marketing software

Choosing the right email software is essential to the success of all your marketing efforts. For key considerations, you also need to choose software that can help you achieve your marketing goals. Find out the degree of customization you want in your email marketing service provider and whether the investment is worth it in the long run. Some key aspects include:

Connectivity

You need to choose an email marketing service that supports integration with CRM to manage your valuable data. It should also provide an overview of all the key metrics for measuring the success of your campaigns.

Breakdown

It is the first step in sending targeted emails to customers with different purchasing personalities. Subscribers are grouped into categories to suggest products and services based on their specific requirements. The email marketing service provider must also help customize emails for each segment.

Reporting and Analytics

Email marketing is a strategic process that requires regular analysis of customer data over days, months, and years to determine the success of a campaign. Therefore, the best email marketing service should take advantage of all the useful information and translate it into working insights.

Drag and Drop Editor

Many programs allow you to edit emails to represent your individual product image. The supplier saves time by providing a variety of email templates that can be customized to best suit your product/service.

A / B Testing

With the right email marketing services, you can test any length of a message, subject line, or CTA button in an email. You can learn about your audience’s preferences with A / B testing and use the data to create successful email campaigns.

Best of the best

Email marketing is beneficial for businesses of all types and sizes. It’s the best way to connect with your visitors, build meaningful relationships, and turn them into loyal customers. Choosing the right service to meet your business needs is essential to long-term success.

Just because an email marketing company is popular with some businesses – doesn’t mean it would work for your business as well.

The best email marketing environment automates most marketing activities, tracks customer interaction statistics, and sends better emails.

The best free plans

Marketers can face many challenges in creating an email marketing strategy. An important challenge is running a successful email campaign without breaking the bank.

With some of the best email marketing services, you can reach your contacts through forms and landing pages, send emails automatically, and track conversions for free.

Most free email marketing platforms do not offer customization options. First, you need to build an audience and find what attracts or interests them.

As your list begins to grow, you can then upgrade to a paid plan and take advantage of additional features.

Here are three email marketing platforms to help you get started with your email newsletter for free.

MailChimp

It is probably the most popular free email marketing software with an easy-to-use interface. It’s a great choice to start a free email newsletter.

What makes it the best email marketing tool is a smart recommendation feature that provides valuable insight into marketing to optimize your marketing.

It also lets you design emails through content management, where you can store files and images for easy use.

Mailchimp also lets you automate your marketing efforts according to your free plan. You can send order confirmations, rejected shopping reminders and more.

Key features

• Landing Page Builder

• Form creation tool

• Marketing automation

• List segmentation

• A / B testing

Visit the Mailchimp for more information >>

MailerLite

The platform stands out from other free email marketing services because it offers easy customization.

You can start with any template or blank page and customize the format, add content and information to suit your needs.

In addition to text and images, you can even add product information, embed a video, or even link to your latest blogs. It’s a great way to make more interactive emails that offer more material than just a newsletter.

You can create more mobile-responsive landing pages that match the emails you send. MailerLite provides a comprehensive campaign report with relevant statistics for determining clickthrough rate and percentage of subscribers.

Key features

• 24/7 email support

• Video guides

• Drag and drop editor

• Built-in photo editing option

• Embedded registration forms

• Subscriber management

• Best for beginners and bloggers

Most bloggers don’t pay attention to this very useful marketing tool. Email marketing campaigns help bloggers increase their revenue and build a strong readership over time.

The first step you need to take as a blogger is to choose software that allows you to manage your valuable subscriber list.

There are many platforms to choose from, but only the best choices are listed here.

Visit the MailerLite for more information >>

SendInBlue

Another great email marketing platform is SendInBlue, which is an amazing tool for sending emails, blogs and newsletters to subscribers.

Through the platform, you can segment your audience the way you want. It provides a drag-and-drop email editor that allows users to add coupons to their emails. The feature is useful for affiliate marketing and branding.

The SendInBlue interface is also easy to use, making it suitable for first-time bloggers as well. It has a highly customizable WordPress plugin that allows you to easily manage your campaigns from the WordPress Dashboard.

Key features

• Email Marketing Automation

• CRM tool

• Built-in analytics and testing tools

• Ad targeting

Visit the SendinBlue for more information >>

Best for small businesses

Email marketing tools are one of the most cost-effective marketing options for small businesses, such as Online Stores, which are still growing. This is because it is easy to manage, gives you complete control, and allows business owners to stay in close touch with their customers.

It is essential to understand that the success of a small business depends on the email marketing environment they choose.

A good email environment must allow businesses to create engaging email newsletters through an easy-to-use interface. It should also help them manage their contacts and track the performance of future email marketing campaigns.

We’ve put together two of the most popular email marketing platforms that can help you grow as a small business.

ConstantContact

It is one of the largest beginner-friendly email marketing services in the world. Each account gives you access to tracking tools, social media sharing, catalog segmentation, and effective e-commerce integration with Shopify stores.

You can manage your mailing lists, contacts, marketing calendar and more through this platform.

Its email account also offers surveys and inquiries, coupons, online donations, and subject A / B testing to send targeted emails to improve open interest. ConstantContact is the best email marketing service for small businesses.

Key features

• CIustomizable email templates

• Advertising ideas for your business

• Live chat, email and discussion forums

• Free access to tools for 60 days

Visit the Constant Contact for more information >>

GetResponse

The platform is equipped with many online marketing features that can help grow your business. You can create and maintain webinars on your site and build compelling landing pages to convert more visitors.

They also publish a number of useful marketing resources, such as courses, wallpapers, and videos, to help you learn about and use email marketing services in the most productive way. It’s easy to use and comes with amazing Automation tools to help you create effective campaigns.

You can also integrate it with leading third-party software such as SalesForce and ZenDesk.

Key features

• List of hoppers

• Hoppers for sale

• Sales of e-products

• Transactional emails

• Automation builder

• Email and chat support

• Email and chat support

Visit the GetResponse for more information >>

The best open source solutions

An open-source email marketing tool helps you schedule, send, track, and analyze email. More importantly, it allows you to study customer behavior.

With every effort, the software saves time and improves results. With open source email marketing software, you can send unlimited email for free, but you need to purchase a program to manage your server space.

The software is very effective for companies that want to send large amounts of emails.

Below are the two best open source email marketing tools.

Mautic

It is the most advanced email marketing software available on the Internet today. Mautic is an open source tool that allows you to download the contact management feature or the social media sharing feature completely free of charge.

It allows you to create destination lists and send outgoing emails. It can also be integrated into almost any major platform. It is one of the best email marketing software that offers a complete package for creating a comprehensive email marketing plan.

Key features

• Automated email responses

• Search tracking and optimization

• Ad Management

• budgeting

• Analytics

• Database management

• Highly customizable

• Mobile optimized

Visit the Mautic for more information >>

OpenEMM

It is an easy-to-use and easily customizable email management system. You can track regular responses from subscribers and customize emails based on user needs.

OpenEMM is integrated with Google Analytics to help you track responses and alerts on a daily basis. There is no limit to the number of OpenEMM subscribers or emails.

Key features

• Simple interface

• Bounce control

• Automatic data import and export

• Personal emails

• Audience management

• Analytics

• Mail tracking

Visit the OpenEMM for more information >>

Best for offices (white label)

If you are an office looking to increase email marketing as a single service, you need white label software that can manage multiple client accounts. Platforms help you customize dashboards to a certain extent so offices don’t have to invest in new software.

No matter how many customers you have, your email marketing service provider must allow you to create logos, URLs, and other branding elements.

Here are the top two white-label email marketing companies.

ActiveCampaign

The platform offers the best automation and integration features. It gives you more freedom to design custom domains and logos and change the style of the interface to suit your agency’s brand. You can also delete buttons or add them to other parts of the dashboard.

Key features

• Deletes all references to ActiveCampaign

• Edit HTML and CSS buttons and fonts

• Replace the logo with your own

• Custom domain

Visit the ActiveCampaign for more information >>

Pabbly

It is a simple email marketing service provider that does not require hosting or complicated installation. It has a built-in email template builder to help you create compelling emails.

You can send bulk transmissions either by connecting via the external Simple Mail Transfer Protocol (SMTP) or by using the internal SMTP connection.

Pabbly manages the subscriber list and also includes a drag-and-drop editor that lets you set automation rules for sending emails.

Key features

• MX cleaner

• Increase lead recovery

• Order forms

• List management

• Auto-response

• SMTP routing

Visit the Pabbly for more information >>

How to create an email list (get more subscribers)

The email list includes all the email addresses you get by acquiring potential customers over time. The list can shrink if customers stop your newsletter, or grow if more potential customers engage with your content and emails.

As a marketer, you need to make sure you regularly add new contacts to your email list to reach more people.

The larger the customer list on your email list, the better your chances of engagement and conversion. However, a common challenge among marketers is to develop strategies that can help increase subscribers.

Creating an impressive email list is a delicate and time-consuming process. Here are tips for creating the best email list from scratch.

• Create a pop-up that allows your customers to share contacts and subscribe to your list

• Create a custom CTA button for each blog post or webpage

• Reach your visitors with personalized pop-up surveys

• Create unique email content

• Encourage subscribers to share email by sending social media buttons

• Upload customized content based on different user identities

• Create personalized landing pages to attract a wider audience

• Place your email newsletter on social media with a strategically placed CTA

• Optimize your website for opt-in messages

Top 2 Email List Building Tools

To attract a larger audience to your business, the priority should be to create an exhaustive email list. When you write a blog post or create any type of content, people on your email list will see it first.

OptinMonster

The tool allows you to add optional posts to multiple places on your blog to turn your visitors into subscribers.

It also offers an advanced feature that further leads to results through personalized content. OptinMonster uses more than 700,000 websites because its lead capture tool has many useful features.

Key features

• Embeddable opt-in forms

• Drag and drop screen editor

• Customizable themes

• Realignment and redirection

• Intuitive dashboard

• Advanced targeting automation

Visit the OptinMonster for more information >>

Unbounce

With the Email List Building Tool, you can create optimized landing pages to attract more visitors and make your business thrive. It helps convert more referrals into customers and sign-ups with targeted catchy bars.

All features of the tool are well documented and the entire platform is easy to use. All you have to do to get started is sign up for a free trial and create a landing page.

It is perfect for all kinds of businesses, such as e-commerce sites or even offices.

Key features

• More than 100 landing page templates

• Design the pages to your liking

• Mobile responsive

• Publish with

• Publish to WordPress

• Built-in Google fonts

• Automatic image optimizer

Visit the Unbounce for more information >>

Things to know about email marketing

Is Email Marketing Effective?

Email marketing has an ROI of 3800% and has been the most effective marketing channel for over a decade. This means that if you manage this channel well, every dollar invested in it will give you back $38.

Email marketing has come to stay as long as email is used by people at all and is still the best tool for the digital marketer.

Email opening rates are generally quite small, but there is also room for improvement for senders by sending more relevant messages to recipients. This is where email marketing software comes in handy.

Is email marketing inbound or outbound marketing?

Basically, it can be both. In general, nowadays you want to do e-mail marketing as inbound marketing, ie a potential customer applies to the marketer’s e-mail list voluntarily and then starts building a confidential relationship with the customer through e-mail marketing.

In the past, email was used a lot in outbound mode, mailing lists could be purchased and then mass mailed.

Spam is also email outbound marketing. Fortunately, spam is no longer a big problem. It has been able to effectively prune out the rest of the email with advanced systems.

How to make money with email marketing?

The earnings logic in email marketing is basically simple, you send an offer to your own email list and some of your contacts can grab the offer and buy a product or service.

The good thing about email marketing services is that you can always send messages to your email list whenever you want, as the owner of the list you control its traffic yourself and most importantly, you also own that list .

People on your email list need to trust you so you can make money on the list and that trust needs to be built in advance.

It is said in English that “money is in the list,” but money is not on the list itself, it is in the trust of the people on the list . If people trust you, then they are also ready to open their wallets for you.

The Pillars of Email Marketing

There are three key pillars in email marketing that determine its success of email marketing.

These three basic pillars determine how effective email marketing service is and how well it works, i.e. delivers the desired results.

Accessibility

Reachability is very important so that your messages usually get to the recipient’s inbox so that they don’t get caught in the spam filters of email systems and don’t go to the spam folder.

There are differences in email marketing tools in terms of accessibility. The advantage of the ActiveCampaign program is one of the best reaches on the market. This aspect of accessibility is related to systems engineering and technology.

The other side of accessibility is how to respond to messages. If the opening and click-through rates for messages are very low, then email systems will begin to interpret the messages you send as spam and remain in the spam filters and the reach percentage will decline.

This can be avoided by sending highly targeted messages according to your interests. ActiveCampaign provides great tools for user segmentation and message automation, so you only send precisely tailored interesting content to different segments of your email list. Accessibility is best when you have only one email list.

ActiveCampaign tools allow you to segment your list members in a variety of ways so that you can target your messages as accurately as possible.

Opening messages

The next important thing in email marketing is that the recipients of the messages open the message. This can be influenced by the title of the messages and, more generally, by the fact that the subject of the message addresses the recipient.

ActiveCampaign software makes it easy to build different message threads, for example, if a message with a header of 1. was not opened, then another message with a different header will be sent the next day. Those who opened the first message will normally proceed in automation.

This method allows you to pick up the people in your email list who are most interested in that message and tag them with a tag that can be used in subsequent messages.

Click on the message links

The third pillar in email marketing is clicking and tracking links in messages. Emails should always have a Call-To-Action (CTA) that you want the person to take after reading the message. Without CTA, nothing can really be achieved through email marketing.

Usually, the CTA is at the end of the message and there is only one, so the recipient knows what he or she is expected to do.

Tell us what you want the recipient to do, don’t ask!

Conclusion

Email marketing is still the most lucrative marketing channel for an entrepreneur and a company. Also, no one can take the mailing list away from you. Google can change its algorithm and Facebook can bother you, but an email list allows you to do marketing whenever you own the list.

After using various email marketing software, I ended up with an ActiveCampaign system, which I am very happy with.

If you want to try the ActiveCampaign software for yourself, you can take advantage of their 14-day free trial.

Start your email marketing journey now to get 3800% ROI 🙂